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OUR NAMES IN LIGHTS // Daisy Chakra and Stack Rings on WHATSHEWEARS.IE
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ISLE OF WIGHT FESTIVAL
Kick starting the festival season off and setting the standard for the summer music scene, Â the ISLE OF WIGHT festival comes dancing in our direction all smiles and shouts showing off one of the best line ups this summer.
There’s not many line ups where you would run your finger down the list and see names like, THE STROKES, PINK, PAUL McCARTNEY, FLORENCE & THE MACHINE, BLONDIE, SPANDAU BALLET, MR HUDSON….JAY Z! I know, I know, when it was announced that Jay Z was going to be playing at Glastonbury in 2008, there was a bit of an up roar, but things have changed, we have a hung government for goodness sake!
So let the sun shine on our faces and we’ll throw our dancing shoes on for some festival madness!
DESIGN & WIN A DAISY STACK RING!
As you all now know, Daisy’s Design Stack Tool is now LIVE for you to express you’re creative side and be in charge of the Jewellery you wear, and what better way to launch this new tool than with a COMPETITION…everyone loves a competition!
Daisy are inviting you to get creative and design your very own personalised stack using the ‘Design A Stack’ tool on the website.
There will be prizes given to the three best stacks, and this will be judged by Daisy’s Creative Director, Noel Boyd.
First Prize: The STACK that you designed, an O.P.I Luxury Hamper worth £120, PLUS a LIMITED EDITION Daisy Skinny Bangle worth £300.
Second Prize: The STACK that you designed PLUS an O.P.I Hamper worth £90.
Third Prize: Daisy’s ‘Celebrity Pick’ Stack, worn by Lindsay Lohan, Ke$ha, Estelle, Una Healy, Poppy Delevingne, Donna Air, Rosie Huntingdon Whitley, Geri Halliwell and Niki Hilton…to name a few, PLUS O.P.I’s Gold Nail Lacquer from their Summer Collection!
How to Enter:
Simply design your stack at http://www.daisyjewellery.com/design-a-stack-ring/ give it a name and post it to Daisy’s Facebook wall! Your stack can include up to 6 rings and you can enter as many times as you want – just keep stacking!
The competition launches 9 AM FRIDAY 28th MAY and will close MIDNIGHT TUESDAY 8th JUNE.
The winnerS will be published at 1pm on WEDNESDAY 9th JUNE on Daisy’s Facebook page and will also be contacted directly by Daisy through Facebook.
Here are a few that Daisy fans have already designed to give you some inspiration:
Good Luck and start stacking!
MOCOCO - STOCKIST OF THE MONTH!
The end of 2009 saw Austique rewarded with Daisy’s Stockist of the Month. After the craziness of the Jewellery Show has settled down, 2010’s first Stockist of the Month is MOCOCO.
Here we chat to MOCOCO about why Daisy Jewellery is so popular in their stores.
Q: What first attracted you to the Daisy Stack Ring concept?
The quality and variety of designs also the individual names given to each piece to give identity and character.
Q: On your website you express how you pride yourselves on customer service; why is this so important in MOCOCO’s eyes?
Customer service is the most important thing in any business.
It has no cost but will give the greatest returns .
Q: How does Daisy fit with the other brands of Jewellery you have at MOCOCO?
It fits well as we are predominantly   silver jewellery specialists.
The brand is very feminine against other brands we have.
Q: Do your staff wear Daisy Stack Rings while they are at work?
Yes they do.
Q: How important is the window display and how can we improve this?
The window display is paramount and needs to stand out amongst the crowd.
At the moment we feel the wood cheapens the product and should be a brighter cleaner look with a recognisable logo introduced to compliment the packaging.
Q: Is packaging important to the success of the brand? Do we need to improve this?
Most definitely.
The packaging can almost be as important as the item being purchased!
Our customers expect a branded quality box and bag, tissue, ribbon, mini brochure, care instructions, wish list and even a cleaning cloth.
Q. What seems to be the most popular Daisy Ring at MOCOCO?
Maybe the butterfly or the daisy ring.
Q. Lastly, if MOCOCO could open a store anywhere in the world, where would it be?
New York
To find your nearest MOCOCO store or to view their online shop click HERE.
