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Paid Social Executive


ABOUT DAISY:

Daisy London is a much-loved jewellery brand known for beautiful, everyday jewellery with meaning. At the heart of Daisy lies an adventure, a love for life, a need to explore. Acknowledging that we are all part of something much bigger and that together, we are everything.


ABOUT THE ROLE:

  • Daily management and optimisation of all our paid social activity (Facebook, Instagram, Pinterest & TikTok)
  • Budget allocation and accountability
  • Report results, learnings and actions to senior management team
  • Plan, create and execute paid social strategy
  • Create clear asset briefs for creative team to produce engaging content that is on brand and converts to action
  • Be the central source of knowledge for paid social for the business, keeping us at the forefront of the ever-changing landscape

THE IDEAL CANDIDATE:

  • Self starter
  • Analytical
  • Entrepreneurial
  • Experience managing budgets
  • Orderly with strong attention to detail
  • Experience working in or for eCommerce direct to consumer brands
  • Deep understanding of consumer purchasing behavior (and seasonality)
  • A desire to take control and own the channel
  • Willing to take risks and be accountable for results
  • Excellent communicator, enjoys being part of a team - listen first, speak second
  • 2-5 years experience in a similar role looking to take a step up and take on more responsibility
  • Track record of delivering conversion results

KEY RESPONSIBILITIES:

  • Experience with Shopify preferable but not necessary
  • Deep experience with Facebook & Pinterest ads managers (TikTok ads experience preferable but not necessary)
  • Deep knowledge of targeting capabilities and an understanding of what message to put in front of customers at different stages of the funnel
  • Detailed understanding of Google Analytics
  • Have the capacity to look at a data set, interpret what it means and take action from it
  • Have a creative eye and understand the importance of brand consistency
  • An understanding of the importance of a consistent user journey from ad click to conversion
  • Strong business acumen with understanding of advertising spend and its impact on profitability

BENEFITS

  • Competitive salary
  • Work from home flexibility
  • Jewellery allowance & significant personal discount
  • Generous friends & family discount

HOW TO APPLY:

Email your CV and cover letter to nick@daisyjewellery.com with the job title as the subject


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