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My Bag

Timeless, effortless and everyday. Just like a daisy. We make luxury jewellery to make you feel good.

Our Story

Our story began in 2009, with co-founder Ruth Bewsey creating high quality jewellery designed to be worn everyday. Effortless style runs through everything we do at Daisy and our timeless not trend approach allows us to create things that are missing from our own jewellery box, and bring them to yours.

“Jewellery has this magical power, so close to your skin everyday, becoming a part of who you are and your story."
- RUTH BEWSEY, Co-Founder & Creative Director

Jewellery With Meaning

Creating jewellery with meaning is kind of our thing, whether that be through our iconic Chakra collection launched in 2010, through to our most recent collaboration collection with fashion house Shrimps. Pieces with meaning are our staples. Vintage-inspired shapes, premium recycled materials and hand-drawn motifs, it's our mission to create jewellery that makes you feel unapologetically yourself, in pieces you’ll love for years to come.

"I want us to create styles that can be worn every day. Dressed up or dressed down. Making you feel a little more put together & ready for the world.”

RUTH BEWSEY, Co-Founder & Creative Director


The Daisy Chain

We love sharing stories around our sentimental pieces of jewellery and connecting with our community through our events, social channels and blog. Our podcast, Homegrown Daisy, is where we invite guests to bring in their most significant pieces of jewellery and share the stories behind them.

Listen To Our Podcast

Homegrown Daisy

Read The Blog

Our World

Follow Us @DAISYLONDON

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