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behind the meaning

The Inspiration Behind Goddess

With the original Estée Lalonde for Daisy collection inspired by the notion of coming back to yourself, we wanted the second collection to be about loving and embracing everything that you are. We all have that inner commentary about ourselves which can be hard to shake, yet most of the time we don’t notice how impactful these negative thoughts can be.

Goddess was inspired by all of you, the power of feminine energy and the belief that we are all perfectly imperfect. A goddess is anyone and everyone; someone who is not afraid to be unapologetically themselves.



"I was inspired to create this collection while taking a bath. I was noticing all of the curves in my body that are unique to me and it got me thinking about all of the times I spoke negatively about myself. I wanted this to be a collection to inspire positive self image and feeling proud of all that you are."



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