SUSTAINABILITY/ 2024

Sustainability at Daisy

Since our launch in 2009, it's always been our aim to create the most sustainable jewellery with meaning that we can, without compromising on design or quality.

People, materials and processes are key links in our sustainability journey. We have a traceable supply chain and care for the welfare of everyone we partner with. We've been working with some of our trusted suppliers for over 15 years. We don’t design throwaway pieces or use low quality metals. We invest in projects that matter to our customers. We listen, and we learn.

OUR PILLARS

Thanks, It's Recycled

Our jewellery is made from either recycled 925 sterling silver or recycled brass, with high quality 18ct gold plate for all of our gold pieces. Historically, we exclusively used recycled silver but based on feedback from our community, we've introduced recycled brass as a base metal so we can make some of our heavier pieces more affordable.

Ethically Sourced

We design jewellery that empowers, uplifts and endures. Responsible material sourcing is one of our top priorities which is why we only use ethically sourced gemstones and pearls from trusted suppliers in our collections.

The Daisy Chain

A fully traceable supply chain, proudly working with craftspeople, suppliers and Responsible Jewellery Council certified factories, some of which we've worked with since we launched. We're proud that one of our main factories are powered with renewable energy and are leading the way in eco jewellery manufacturing.

Eco Packaging

Made with FSC certified materials, we've designed all of our packaging so that it can be reused, recycled or repurposed. We know that gifting is important to our community and we've developed luxury gift packaging with a minimal footprint, including a linen pouch that our customers love. There is also an option to choose less packaging at checkout if it's not required.

Carbon Offsetting

We offset the carbon emissions from all of our deliveries, wherever you are in the world. We do this through supporting carbon offsetting projects across the globe including investing in renewable energy in partnership with Ecologi.

“We’ve always been a conscious brand challenging ourselves to do better. I have sustainability at the forefront of my mind when developing collections and improving our processes, both internally in our Hatton Garden studio and externally with our suppliers. I hope you'll come on this sustainability journey with us"

RUTH BEWSEY, DAISY CREATIVE DIRECTOR