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Daisy x Free People


For the curators, the magpies, and lovers of all things a little undone.

Inspired by pieces collected, treasures found, and stories waiting to be told. Bohemian spirit meets London edge.

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“Daisy and Free People have always shared a similar spirit. A love of creativity, individuality, effortless styling and that slightly undone, bohemian feel. Bringing our two worlds together feels completely natural, and this collection is a celebration of everything we love.”
- Ruth Bewsey, Daisy Co-Founder & Creative Director
This is just the beginning. Follow @daisylondon and @freepeopleeu for more reveals and exclusive behind the scenes.
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