Behind The Collection
Each Daisy collection holds a meaning and a moment of inspiration. For our brand new Hearts & Lobster capsule, the inspiration came from the streets of Paris…
“We spotted a vintage brooch in a window in Paris on our last trip, and completely fell in love with it. We had to build a collection around it. Is there anything more romantic than a heart from Paris?”
-Ruth Bewsey
Taking this from discovery to design, was Daisy’s perfectly named product designer Aina, who worked with Ruth to develop the shape in to two pendant sizes and a stud earring that our customer would love. Making the necklaces engravable was an important feature so a memory, moment, person, place, meaning can be marked.
“I couldn’t stop thinking about who the brooch had belonged to? Who did she receive it from? How did she wear it? Jewellery always tells a story and I wanted to emulate that.”
-Ruth Bewsey
With romance covered, it was time to add a playful element to the capsule, enter the Pearl Lobster…
Inspired by Daisy’s love for nature, art and far flung shores, this design brings a whimsical charm to the collection.
“I’ve always been so drawn to lobsters, their shape, their colour… especially throughout art. And while Phoebe might not have been quite right, we still like to think of lobsters mating for life and connecting with their claws”
With movable claws, pearls for eyes and a tactile sculptural shape, it’s a piece designed to be as unique as it is lovable. The perfect addition to Daisy's ever growing charm collection...