More Than Just Jewellery
Since launching in 2009, we’ve worked with over 30 charities, whether through collaborative partnerships or ad-hoc donations. Giving back and raising awareness is a big part of who we are.
In 2011, our neon pink Chakra bracelets launched to support Breakthrough Breast Cancer were spotted on the likes of Sienna Miller, Alexa Chung and Cara Delevingne, making these limited edition bracelets a huge success. Fast forward to 2017, our Creative Director Ruth is discussing climate change with Ellie Goulding; conjuring up a way to raise awareness and encourage conversation - something close to both of their hearts. With Ellie a global ambassador for WWF’s work on Climate change, we launched a design of two bracelets with all profits going direct to WWF.
In 2019 Daisy was approached by the team at Jo’s Cervical Cancer Trust to create a piece of jewellery that could be sold to raise money for the ongoing research and support to the families affected by loosing a loved one to cervical cancer. The Aphrodite Necklace has since become a firm member of the Daisy offering even past the collaboration.
Christmas 2020 we were incredibly proud to work with four amazing women and brands as part of our Black Makers Edit, which saw us selling their items on our site, with 100% of the sales going back to them as well as Daisy making a donation to a charity of their choice. We wanted to promote brilliant black and BAME owned businesses to our community. Better yet, we’ve gained some great new friends in the process.
It was at the beginning of the pandemic that we launched our Share The Love initiative. For every creative we work with, along with paying them fairly for their work, we donate £100 to their chosen charity. This has included Blueprint For All, Know Your Rights, Black Minds Matter and Smartworks.
In 2023 we partnered with the UN Women's Safe Space Campaign to create a limited edition charity piece. A reimagining of our bestselling VITA necklace, featuring pink tourmaline gemstones, believed to represent a love of humanity and promoting sympathy to other. For every piece sold we donated £10 to the campaign, donating over £500 in total so far. Purchase your own charity VITA necklace here.
In November 2021, we have partnered with 4ocean to help contribute to the removal of plastic from our oceans. Throughout our partnership we helped to removed 40,000lbs of plastic from the ocean, equivalent to 2.2 million plastic bottles. In 2024 we have continued our sustainability journey by committing to offset our carbon emission from ALL deliveries. We do this through supporting carbon offsetting projects across the globe including investing in renewable energy in partnership with Ecologi.
We launched our third season of our HOMEGROWN DAISY podcast in September of 2024. For each podcast guest we donated £100 to a charity of their choice. These charities include, Wild At Heart Foundation, Save The Children, Wandsworth hygiene Bank, The Motor Neurone Disease Association, The Devon Michael Foundation and the Red Cross Gaza Appeal.
If you’re a charity and want to discuss working together, please don't hesitate to get in touch.
Because we’re more than just jewellery. We’re Daisy.