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More Than Just Jewellery


Since launching in 2009, we’ve worked with over 30 charities, whether through collaborative partnerships or ad-hoc donations. Giving back and raising awareness is a big part of who we are.


In 2011, our neon pink Chakra bracelets launched to support Breakthrough Breast Cancer were spotted on the likes of Sienna Miller, Alexa Chung and Cara Delevingne, making these limited edition bracelets a huge success.

Fast forward to 2017, our Creative Director Ruth is discussing climate change with Ellie Goulding; conjuring up a way to raise awareness and encourage conversation - something close to both of their hearts. With Ellie a global ambassador for WWF’s work on Climate change, we launched a design of two bracelets with all profits going direct to WWF.




In 2019 Daisy was approached by the team at Jo’s Cervical Cancer Trust to create a piece of jewellery that could be sold to raise money for the ongoing research and support to the families affected by loosing a loved one to cervical cancer. The Aphrodite Necklace has since become a firm member of the Daisy offering even past the collaboration.

Last Christmas we were incredibly proud to work with four amazing women and brands as part of our Black Makers Edit, which saw us selling their items on our site, with 100% of the sales going back to them as well as Daisy making a donation to a charity of their choice. We wanted to promote brilliant black and BAME owned businesses to our community. Better yet, we’ve gained some great new friends in the process.

It was at the beginning of the pandemic that we launched our Share The Love initiative. For every creative we work with, along with paying them fairly for their work, we donate £100 to their chosen charity. This has included Blueprint For All, Know Your Rights, Black Minds Matter and Smartworks.

As of November 2021, we have partnered with 4ocean to help contribute to the removal of plastic from our oceans. Read all about how your orders remove plastic from our planet here.

If you’re a charity and want to discuss working together, get in touch and let us be a part of your Daisy chain. You can read more about some of the charities we have worked with below.


International Women’s Day with Wish




#I'mwearingdaisy for Smartworks




Black Maker's Edit with Stephen Lawrence Trust




Black Makers Edit with The Fursa Trust





Alexa Coe Print for BASSMA




The Aphrodite Necklace for Jo's Cervical Cancer Trust




Giving 'Twosday' with the Marylebone Project




The Ellie Goulding Bracelet for the WWF




A few other charities we've worked with...



Because we’re more than just jewellery. We’re Daisy.