JOB TITLE: Social Media Executive
ROLE: Full Time / Permanent
LOCATION: London Head Office
EXPERIENCE: 2+ years in a similar role
Social Media Executive
ABOUT DAISY
Our story began in 2009, with co-founder Ruth Bewsey creating high quality jewellery designed to be worn everyday. Effortless style runs through everything we do at Daisy and our timeless non-trend approach allows us to create things that are missing from our own jewellery box, and bring them to yours.
THE JOB
As a key part of Daisy’s marketing team the Social Media Executive will be in charge of creating and executing the social content calendar. You will create assets to post, working closely with the in-house creative team to outline social content requirements, build communities across all platforms and provide detailed performance reports on a weekly and monthly basis. Reporting directly to the Head of Marketing you will ensure brand tone of voice and key marketing themes, campaigns and objectives are executed and achieved to the highest standard across Daisy social channels. You’ll be the gateway between the customers and the brand, providing the behind the scenes insights into what goes on in the world of Daisy.
THE PERSON
A creative thinker, confident in coming up with ideas and strategies to enhance our social presence and performance across all platforms. You’re inspired by everything around you, constantly being influenced and encouraged to create content and convert sales through social media. You’re creative through and through, a passionate person with a great sense of humor and an analytical edge. You have a great work ethic and initiative, set with a positive can-do attitude. You are comfortable handling multiple tasks at any one time, have a natural knack to work to deadlines and be a great team player. You are a perfectionist, taking pride in creating and delivering consistently high quality. You have a huge understanding of social media in all its forms and thrive off seeing the impact it has on the wider business objectives. You have a natural social flare and love immersing yourself in social communities. You understand the value this adds to build an audience. You are the gatekeeper between the audience and the brand and you take that very seriously. You follow innovative and timeless brands and influencers and are up to date on the latest trends.
THE ROLE
- Working with the Senior Marketing Team to deliver Daisy's social media content strategy, to meet KPIs relevant to each channel against brand and commercial objectives - traffic, conversion, following, engagement and product storytelling
- Create and execute the daily social content calendar
- Scheduling / posting all content through relevant platforms and channels
- Detailed performance reporting on a daily, weekly and monthly basis, providing actionable insights for both content and channel improvement
- Quarterly strategy reports, identifying key learnings and actions for the quarter ahead
- Build and champion the Daisy community through engagement, comments and conversation across all social channels
- Briefing in and creating ‘social first’ content at every opportunity
- Write on brand and engaging captions
- Work closely with the Influencer Marketing Executive to source new creators and optimize content deliverables
- Work on campaign shoots, content days and events. Showing a natural confidence working with high profile taste makers and models to capture social content
EXPERIENCE & KEY SKILLS
- Social media culture connoisseur, with a presence on all platforms and a deep understanding of each channel
- Fully immersed in the social media marketing landscape; the first to know about industry trends and consumer behavior
- A positive can-do attitude, natural curiosity and eagerness to learn
- Highly organised with strong problem-solving skills. Very capable of analysing strategies and work to improve performance
- Solid understanding of the impact of socials on the wider business brand and commercial objectives
- Detail and data oriented, with the ability to identifying actionable opportunities to improve channel performance
- Proficient in GA/4 and social analytics tools, including in app reporting and insights
- Strong understanding of, and motivated by, key performance indicators
- A strong creative eye and thrives being part of a collaborative creative team
- In depth understanding of the influencer landscape, following key tastemakers
- A keen eye for photography, video and creative content in all forms
- Strong photo and video editing skills using apps such as Splice, Imovie, Capcut, Tezza/VSCO and Unfold. Plus a good understanding of trend driven edits and editing tools
- Proficient in Adobe Photoshop is essential
BENEFITS
- Generous staff discount
- Gifted staff piece per new collection
- Friends and family discount
- Regular team activities
- Government pension plan
- Opportunity for role development
Please email your CV and a cover letter pitching yourself to kate@daisyjewellery.com with the job title as the subject to apply.