As a brand for women, by women, we want to reach out a hand to our homeless sisters. Last year in London, almost 9,000 people slept on the streets. It’s believed there are around 170,000 homeless people in the capital alone. 170,000! Women make up a large part of this number and are often the most vulnerable. At Daisy we’ve been celebrating the sisterhood in all sorts of ways, from our sell-out charity necklace supporting cervical cancer, to our From One Goddess to Another campaign around female empowerment. To top things off, we created one care kit for a homeless woman for every order we receive on Black Friday. We worked with a panel of charities to fill our Christmas care kits with things these women really need. Give back a little something for the sisterhood.