Way back when what started as a conversation between friends at the The Larrik pub in Marylebone, chatting away about our joint passion on helping our beautiful planet, evolved in to the launch of the bracelet we created, raising money & awareness for WWF’s work on climate change. Held at the beautiful Bourne & Hollingsworth in Clerkenwell, the hanging plants and House of Hackney fabric sofas made the perfect setting. Wearing an Alexander McQueen shirt with Saint Laurent heels, Ellie power dressed for the occasion, showing us her more serious side when it comes to making a difference.
Daisy London x Ellie Goulding Launch Breakfast
Tucked away in their greenhouse room, the table was dressed in beautiful flowers from our friends at Bloom & Wild. Sunflowers, roses, peonies, you name it – all of our favourite colours scrambled their way in between piles of avocado scotch eggs (yes they’re a thing apparently), portobello mushrooms with roasted tomatoes and the tastiest of sourdough toast. In each place setting was a bracelet, wrapped in our signature gift wrap with a single leaf.
With our new friend, Joe Wicks, capturing the event non stop on instagram stories alongside pal Faisal from PMA fitness, the boys fuelled the laughter in the room with their infectious energy. Joe explained how “loads of his guy mates had asked where they could get their hands on the black corded bracelet”.
"Thank you to everyone who made this event what it was. I am forever humbled by your dedication and adoration for our brand.”
Ruth Bewsey, Creative Director