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About Us

“For the dreamers, a story full of meaning that never ends”

Daisy London is a much-loved British jewellery brand known for beautiful, everyday jewellery with meaning. At the heart of Daisy lies an adventure, a love for life, a need to explore. Acknowledging that we are all part of something much bigger and that together, we are everything.

We create pieces that are missing from our own jewellery collections and put them in to yours. Each piece is designed to be an extension of your own personal style, wherever you are in the world. Dreamt up in London’s Portobello Road, after launching in 2009 with the namesake Daisy collection inspired by wildflowers, the brand has grown to cult status, fusing a bohemian state of mind with wearable, contemporary jewellery design.

Above all, Daisy is a brand for women by women.

In just 10 years, Ruth Bewsey has gone from the first employee running every kind of errand imaginable to taking the helm as our creative director and the unofficial heart and soul of the brand. A team of brilliant women, not forgetting a few equally brilliant men, pour their love into Daisy to make a brand that represents the best of all of us.

Daisy is the essence of the carefree London girl wherever you are in the world.
Essential yet special, laid-back but polished, timeless yet meaningful.
Especially on you.