About Daisy | Discover Our Story

Timeless, effortless and everyday. Just like a daisy. We make luxury jewellery to make you feel good.

Our Story

Our story began in 2009, with co-founder Ruth Bewsey creating high quality jewellery designed to be worn everyday. Effortless style runs through everything we do at Daisy and our timeless not trend approach allows us to create things that are missing from our own jewellery box, and bring them to yours.

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“Jewellery has this magical power, so close to your skin everyday, becoming a part of who you are and your story."

- RUTH BEWSEY, Co-Founder & Creative Director

Jewellery With Meaning

Creating jewellery with meaning is kind of our thing, whether that be through our iconic Chakra collection launched in 2010, through to our most recent collaboration collection with fashion house Shrimps. Pieces with meaning are our staples. Vintage-inspired shapes, premium recycled materials and hand-drawn motifs, it's our mission to create jewellery that makes you feel unapologetically yourself, in pieces you’ll love for years to come.

"I want us to create styles that can be worn every day. Dressed up or dressed down. Making you feel a little more put together & ready for the world.”

RUTH BEWSEY, Co-Founder & Creative Director

The Daisy Chain

We love sharing stories around our sentimental pieces of jewellery and connecting with our community through our events, social channels and blog. Our podcast, Homegrown Daisy, is where we invite guests to bring in their most significant pieces of jewellery and share the stories behind them.

More Than Just Jewellery

Since launching in 2009, we’ve worked with over 30 charities, whether through collaborative partnerships or ad-hoc donations. Giving back and raising awareness is a big part of who we are.

Explore Our Bestsellers

Shrimps Double Heart Personalised Necklace
18ct Gold Plate

£199

Estée Lalonde Sapphire Organic Ring Stack
18ct Gold Plate

£299

Shrimps Wildflower Personalised Necklace
18ct Gold Plate

£149

Birthstone Charm Necklace
18ct Gold Plate

£139 - £179

Polly Crystal Chunky Ring
18ct Gold Plate

£85

Polly Compact Mulberry Jewellery Box

£49

Personalised Name Necklace
18ct Gold Plate

£115 - £199

Shrimps Double Horseshoe Personalised Necklace
18ct Gold Plate

£199

Estée Lalonde Compact Jewellery Box

£49

Healing Stone Bracelet
Sterling Silver

£89

Birthstone Charm Bracelet
18ct Gold Plate

£129 - £169

Estée Lalonde Jewellery Box

£85

Estée Lalonde Fine Pear Sapphire Ring
14ct Solid Gold

£599

Estée Lalonde Birthstone Signet Ring
9ct Solid Gold

£429

Shrimps Keepsake Personalised Necklace
18ct Gold Plate

£139

Red Jasper Organic Double Drop Earrings
18ct Gold Plate

£99

Floral Large Jewellery Box

£85

Helix Twisted Chain Bracelet
Sterling Silver

£49

Polly Beach Pearl T Bar Necklace
18ct Gold Plate

£125

Blue Stripe Large Jewellery Box

£85

Daisy Chain Bracelet
Sterling Silver

£229

Star Engraved Stacking Ring
Sterling Silver

£75

Healing Stone Necklace
18ct Gold Plate

£149

Polly Knot Chain Necklace
18ct Gold Plate

£119

Polly Large Mulberry Jewellery Box

£85

Polly Lattice Stud Earrings
18ct Gold Plate

£59 - £69

Estée Lalonde Birthstone Signet Ring
Sterling Silver

£169

Estée Lalonde Jewellery Box Set

£121 £135 10% OFF

Estée Lalonde Fine Sapphire & Pearl Drop Earrings
14ct Solid Gold

£639

Estée Lalonde Sapphire Tennis Bracelet
Sterling Silver

£329

Chunky Stone Textured Ring
18ct Gold Plate

£119

Amulet T Bar Necklace
18ct Gold Plate

£199

Polly Tidal Fish Chain Necklace
18ct Gold Plate

£149

Healing Stone Charm Earrings
18ct Gold Plate

£149

Mixed Gemstone Tennis Bracelet
18ct Gold Plate

£149

Personalised Carrie Name Necklace
18ct Gold Plate

£199

Polly Knot Stud Earrings
18ct Gold Plate

£59

Bold Mixed Gemstone Ring
18ct Gold Plate

£199

Polly Cuff Mixed Metal Stud Earrings
18ct Gold Plate

£75

Polly Jewellery Box Set

£121 £135 10% OFF

Daisy Chain Twist Necklace
18ct Gold Plate

£99

Polly Knot Lightweight Chain Bracelet
Silver Plate

£45

Mixed Gemstone Tennis Ring
18ct Gold Plate

£149

Estée Lalonde Interlock Chain Necklace
18ct Gold Plate

£229

Estée Lalonde T Bar Necklace
Sterling Silver

£199

Daisy Chain Flower Bracelet
18ct Gold Plate

£139

Estée Lalonde Goddess Glow Hoop Earrings
18ct Gold Plate

£239

Colours Of Arley Peach & Pistachio Jewellery Box

£89

Polly Crystal Ring Stack
18ct Gold Plate

£166 £185 10% OFF

Small English Daisy Necklace
Sterling Silver

£119

Timeless, effortless and everyday. Just like a daisy. We make luxury jewellery to make you feel good.

Our Story

Jewellery With Meaning

"I want us to create styles that can be worn every day. Dressed up or dressed down. Making you feel a little more put together & ready for the world.”

The Daisy Chain

More Than Just Jewellery

Listen To Our Podcast

Sustainability at Daisy

Follow Us @DAISYLONDON

Shrimps Double Heart Personalised Necklace 18ct Gold Plate

Estée Lalonde Sapphire Organic Ring Stack 18ct Gold Plate

Shrimps Wildflower Personalised Necklace 18ct Gold Plate

Birthstone Charm Necklace 18ct Gold Plate

Polly Crystal Chunky Ring 18ct Gold Plate

Polly Compact Mulberry Jewellery Box

Personalised Name Necklace 18ct Gold Plate

Shrimps Double Horseshoe Personalised Necklace 18ct Gold Plate

Estée Lalonde Compact Jewellery Box

Healing Stone Bracelet Sterling Silver

Birthstone Charm Bracelet 18ct Gold Plate

Estée Lalonde Jewellery Box

Estée Lalonde Fine Pear Sapphire Ring 14ct Solid Gold

Estée Lalonde Birthstone Signet Ring 9ct Solid Gold

Shrimps Keepsake Personalised Necklace 18ct Gold Plate

Red Jasper Organic Double Drop Earrings 18ct Gold Plate

Floral Large Jewellery Box

Helix Twisted Chain Bracelet Sterling Silver

Polly Beach Pearl T Bar Necklace 18ct Gold Plate

Blue Stripe Large Jewellery Box

Daisy Chain Bracelet Sterling Silver

Star Engraved Stacking Ring Sterling Silver

Healing Stone Necklace 18ct Gold Plate

Polly Knot Chain Necklace 18ct Gold Plate

Polly Large Mulberry Jewellery Box

Polly Lattice Stud Earrings 18ct Gold Plate

Estée Lalonde Birthstone Signet Ring Sterling Silver

Estée Lalonde Jewellery Box Set

Estée Lalonde Fine Sapphire & Pearl Drop Earrings 14ct Solid Gold

Estée Lalonde Sapphire Tennis Bracelet Sterling Silver

Chunky Stone Textured Ring 18ct Gold Plate

Amulet T Bar Necklace 18ct Gold Plate

Polly Tidal Fish Chain Necklace 18ct Gold Plate

Healing Stone Charm Earrings 18ct Gold Plate

Mixed Gemstone Tennis Bracelet 18ct Gold Plate

Personalised Carrie Name Necklace 18ct Gold Plate

Polly Knot Stud Earrings 18ct Gold Plate

Bold Mixed Gemstone Ring 18ct Gold Plate

Polly Cuff Mixed Metal Stud Earrings 18ct Gold Plate

Polly Jewellery Box Set

Daisy Chain Twist Necklace 18ct Gold Plate

Polly Knot Lightweight Chain Bracelet Silver Plate

Mixed Gemstone Tennis Ring 18ct Gold Plate

Estée Lalonde Interlock Chain Necklace 18ct Gold Plate

Estée Lalonde T Bar Necklace Sterling Silver

Daisy Chain Flower Bracelet 18ct Gold Plate

Estée Lalonde Goddess Glow Hoop Earrings 18ct Gold Plate

Colours Of Arley Peach & Pistachio Jewellery Box

Polly Crystal Ring Stack 18ct Gold Plate

Small English Daisy Necklace Sterling Silver

Let me know when this is available

Shrimps Double Heart Personalised Necklace
18ct Gold Plate

Estée Lalonde Sapphire Organic Ring Stack
18ct Gold Plate

Shrimps Wildflower Personalised Necklace
18ct Gold Plate

Birthstone Charm Necklace
18ct Gold Plate

Polly Crystal Chunky Ring
18ct Gold Plate

Personalised Name Necklace
18ct Gold Plate

Shrimps Double Horseshoe Personalised Necklace
18ct Gold Plate

Healing Stone Bracelet
Sterling Silver

Birthstone Charm Bracelet
18ct Gold Plate

Estée Lalonde Fine Pear Sapphire Ring
14ct Solid Gold

Estée Lalonde Birthstone Signet Ring
9ct Solid Gold

Shrimps Keepsake Personalised Necklace
18ct Gold Plate

Red Jasper Organic Double Drop Earrings
18ct Gold Plate

Helix Twisted Chain Bracelet
Sterling Silver

Polly Beach Pearl T Bar Necklace
18ct Gold Plate

Daisy Chain Bracelet
Sterling Silver

Star Engraved Stacking Ring
Sterling Silver

Healing Stone Necklace
18ct Gold Plate

Polly Knot Chain Necklace
18ct Gold Plate

Polly Lattice Stud Earrings
18ct Gold Plate

Estée Lalonde Birthstone Signet Ring
Sterling Silver

Estée Lalonde Fine Sapphire & Pearl Drop Earrings
14ct Solid Gold

Estée Lalonde Sapphire Tennis Bracelet
Sterling Silver

Chunky Stone Textured Ring
18ct Gold Plate

Amulet T Bar Necklace
18ct Gold Plate

Polly Tidal Fish Chain Necklace
18ct Gold Plate

Healing Stone Charm Earrings
18ct Gold Plate

Mixed Gemstone Tennis Bracelet
18ct Gold Plate

Personalised Carrie Name Necklace
18ct Gold Plate

Polly Knot Stud Earrings
18ct Gold Plate

Bold Mixed Gemstone Ring
18ct Gold Plate

Polly Cuff Mixed Metal Stud Earrings
18ct Gold Plate

Daisy Chain Twist Necklace
18ct Gold Plate

Polly Knot Lightweight Chain Bracelet
Silver Plate

Mixed Gemstone Tennis Ring
18ct Gold Plate

Estée Lalonde Interlock Chain Necklace
18ct Gold Plate

Estée Lalonde T Bar Necklace
Sterling Silver

Daisy Chain Flower Bracelet
18ct Gold Plate

Estée Lalonde Goddess Glow Hoop Earrings
18ct Gold Plate

Polly Crystal Ring Stack
18ct Gold Plate

Small English Daisy Necklace
Sterling Silver