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My Bag

Behind The Design
For the first time, Estée turns her creativity toward the everyday object that holds it all together: the jewellery case.

The inspiration began with the texture and tone: deep burgundy hues and the playful harlequin print reimagine Daisy's bestselling case shape, a design loved for its balance of form and function.



“My burgundy obsession is real!”
- Estée
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Every detail was considered to make this part of your everyday ritual - the tactile exterior, soft compartments, and smooth zip - all designed to feel as timeless and intentional as the jewellery itself.




Follow us on @DaisyLondon & @esteelalonde for more BTS and upcoming launches.
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