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Industry Spotlight | Charlotte Williams

In this issue, we’re shining our Daisy spotlight on Charlotte Williams. A true multi-hyphenate, she is a blogger turned influencer marketeer, talent manager, podcaster, and public speaker, using her platform to influence the world to be more inclusive and sustainable, whilst championing female entrepreneurs. So, a woman after our own hearts! We caught up with Charlotte to find out more about her journey, from her first blog at university; to working with a string of globally recognised brands.

Well, what can we say, Charlotte? What can’t you do? Business owner, marketeer, public speaker, sustainability advocate, and lifestyle influencer (to name a few)! Tell us where it all began for you?
It all started 11 years ago, with my first blog. A lifestyle blog, it helped me build relationships with influencers and brands, as well as establish a career in marketing. Moving into influencer marketing felt like a natural progression from blogging.

And from there, you founded the inclusive marketing and talent management agency, SevenSix? Tell us about the journey so far!
I founded SevenSix Agency in 2019 as a response to the lack of inclusive representation in the marketing, advertising, and influencer industries. Although our mission isn’t simple, I understand influencers in a way that many brands may not, which makes it easier to guide SevenSix Agency’s direction in the industry.

How big is your team at SevenSix? And what’s the mission at the heart of the company?
At the moment we’re a cosy group of six, but we are quickly expanding! Equality is at the heart of our company – every day we strive to ensure that our talent and network are fairly represented in (and fairly compensated for) brand campaigns.

We’d love to hear more about the work you do and the talent you manage. What’s been your favourite project or campaign so far?
We offer several services, from inclusive marketing strategy, talent management, to influencer partnerships. The talent we represent reflects the wide range of work we do, in that they are all multidisciplinary creatives. Take travel, style and food writer Suzie Bakos, for example. She hasn’t stopped at having an extensive writing career but turned her passion for food into launching The Little Sauce, where she hosts supper clubs, offers food delivery services, and sells her very own hot sauce! As much as we love to push for inclusively, we enjoy working on campaigns where inclusively is already a given. Last summer, we joined Beautystack on their #supportyourlocalbeautyprocampaign to encourage consumers to support freelance beauty technicians who were hard-hit by the pandemic.

Helping to empower women economically is always rewarding.You also co-host the podcast ‘Sustainably Influenced’. How did this start and what’s it all about?
Sustainability is so much more than what you eat or wear, and for that reason, it can be difficult to navigate. That’s why my good friend, Bianca, and I started the podcast. Every episode, with the help of our amazing guest speakers, we try to help educate our listeners on how to embrace a conscious lifestyle.

If you could give your audience one piece of advice as we attempt to navigate another challenging year, what would it be?
I always advise others to go through life with the knowledge that there are people out there doing way more with way less. Once you begin to realise this, it makes the journey that little bit less stressful because ultimately, everybody can realise their goals. You’ve got this.

We have to ask, what’s your jewellery style? Are you a ‘less is more’ kind of girl or a serial stacker?
I love gold jewellery and switch between chic and minimal and more is more! Earrings are my must-have piece of jewellery to complete an outfit, and I’ll either go for a classic gold hoop or a loud statement pair.

Check out some of Charlotte's favourite Daisy pieces below...

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