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Beloved | Behind The Scenes


Our most sophisticated collection to date...


BELOVED is a celebration of love, life, and new beginnings. Featuring reimagined heirlooms, this collection is a nod to the art deco designs of the twenties and thirties, with covetable jewellery to wear on the big day and every day. To bring this collection to life we got the team together for a three day studio shoot. Here’s what we got up to…






THE PLACE: Shutter House, North London. A collection of amazing studio spaces tucked away behind a quiet residential street in High Barnet. Who knew!?


THE JEWELLERY: 100's of best sellers alongside our latest collections all styled by Daisy Co-Founder & Creative Director, Ruth.


THE WHAT: Classic model shots, gorgeous flat lays, ‘how to’ styling videos, b roll footage and endless TikToks. Explore the BTS here.




THE STYLE: We shot over 30 looks across 3 days. From everyday casual, summer party style and festival fun to beautiful bridal moments. With a selection of dresses from Kelsey Rose Bridal, how could we resist? Thanks to Ghost, Jigsaw, Nobody's Child, Kitri and Yolke for kitting us out


THE PEOPLE: The best part of any shoot! To the talented team who brought the collections to life, here’s to many many many more together…


Ruth - Creative Director

Sally - Art Director

Meg - Content Producer

Kate - Production

Katie - Styling Management & Social

Cat - Video + Stills BTS

Hannah - Content Assistant

Olivia - Photographer

Sasha - Photographer Assistant

Rebecca - Videographer

Scarlett - Hair & Makeup

Vanessa - Model

Sydney - Model

Vaibhavi - Model








Explore the BELOVED collection for yourself and find the perfect peice for a special day.


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