My Bag

Introducing Daisy Bloom

Celebrate the summer of love with Daisy Bloom...

We don’t know about you, but after the year we’d all had, we were ready to feel wild & free and unleash our inner wild child. Whilst 2020 was all about self-reflection, slowing down and getting back to basics, this year we are looking forward to a future of fun and freedom…. Enter DAISY BLOOM. A collection that so perfectly incorporates both: where we’d come from and where we were going.

A reimagining of our iconic Daisy collection, reinvented to channel some of that fun-loving energy we’ve all been desperate to let loose! Inspired by the carefree living of the 1969’s’ Summer of Love, DAISY BLOOM is here to inject some well deserved fun into your jewellery box . So, this summer we encourage you to dance like no one’s watching, sing like no one’s listening. To feel free to just be in Daisy Bloom.

Designed with a carefree nostalgia for summer’s past mixed with a modern, forward-facing view of summer fun yet to come.

Featuring only eight pieces, this carefully created collection is our most sustainable yet. Crafted in 100% recycled sterling silver and 18ct gold plate, each design features a vintage-inspired wild daisy emblem bringing mega flower power feels to your everyday style. Layer them together or with your favourite Daisy pieces for an effortless look that will take you from festival, to holiday, and onward adventures.

It’s double the hoop, double the fun with our Daisy Bloom Double Hoop Huggies. A statement pair, these guys look bloomin' gorgeous (even if we do say so ourselves) worn in your first piercing for some serious standout bohemian style. Looking to layer your florals? Then look no further than the Daisy Bloom Medallion Necklace. A chunky pendant designed to turn heads. More of a serial stacker kinda gal, why not create your very own flower crown look? Pair our ‘classic meets cool’ Daisy Bloom Signet Ring with one of our personal faves, the Daisy Crown Band Ring. Now throw your hands in the air and dance like no one's watching (but trust us, with a stack like this, everyone will be).

From delicate florals for every occasion and every adventure to full-blown flower power, we love seeing how you style our pieces, so tag us with out outfits by using #imwearingdaisy for a chance to be featured and win £100 to spend.

You’ve got big plans for this summer and we’ve got the jewellery to match. Celebrate Daisy’s Summer of Love with Daisy Bloom.

With love,

Daisy x